Black Friday / Cyber Monday deal sourcing extended to 13 November

Amazon extended the Black Friday and Cyber Monday deal submission window through 13 November 2026. Inventory cutoffs and capacity rules are unchanged.

US5 Nov 2026Deals · Peak

What changed

Deal sourcing for Black Friday / Cyber Monday remains open through 13 November 2026. Amazon’s forum post extends the submission deadline; it does not move FBA inbound arrival guidance or storage capacity.

Source: Amazon Seller Forums (US)

Who’s affected

US sellers submitting BFCM deals (including Prime Exclusive Discounts where eligible).

What to do

  1. Submit remaining eligible deals in the Deals dashboard before 13 Nov — confirm ASIN eligibility first.
  2. Do not treat the extension as more FBA receiving time; US inbound guidance for peak still centres on mid/late October ship-create windows.
  3. Recheck days of cover for deal ASINs so ads and deals do not outrun sellable stock.
  4. Link your deal calendar to reorder points so promoted SKUs stay above safety stock.

Why it matters for replenishment

Policy, fee and inbound changes move the dates and unit economics behind reorder points. Update lead times, landed cost and channel buffers in the same week Amazon publishes the change — not after the stockout.

Related tools & glossary

Educational summary only. Always confirm in Amazon Seller Central Help for your marketplace. Not legal, tax or customs advice.